SOLUTIONS
Custom website for therapy practices
A custom website for a therapy practice costs from $4,500 one-time at Nabee Studio, or $499/mo for 24 months with maintenance and hosting included. Unlike a template, it's designed around how a therapy practice actually operates — removing the manual touchpoints (Answering 'do you take my insurance?' voicemails one at a time between sessions) that template sites force on you.
For a therapist, the website is the moment of trust. Someone in distress is deciding whether you're the person they can be vulnerable with — and they're doing it from a listing that looks like everyone else's or a template site with a stock photo of a leather couch. A custom site is built around your actual voice: how you describe anxiety, trauma, couples work, or whatever you specialize in, in words your ideal client recognizes as their own.
Practically, it does the work directories can't. It states your specialties, your approach, your fee and sliding-scale policy, and which insurance panels you're on — so the "do you take my insurance" call never happens. It offers a private, HIPAA-aware way to request a consultation instead of a public contact form that dumps sensitive detail into plain email. And it belongs to you, not to a directory that ranks you next to competitors and bills you monthly for the privilege.
The reality for most therapy practices
Directory dependence eats margin and control
Psychology Today, TherapyDen, and insurance panels all charge monthly and rank you next to competitors. You can't control how you're presented, and a client who found you there thinks of the directory as their referrer — not you. When your listing lapses, your pipeline stops.
Intake is a paperwork bottleneck
New clients arrive to a stack of PDFs — intake questionnaire, consent, HIPAA notice, credit card authorization, telehealth agreement. Printing, scanning, and re-keying that into your EHR burns the first session's admin time and creates errors. Half of clients forget to bring completed forms.
Phone tag over insurance and availability
The most common questions — 'do you take my insurance,' 'are you accepting clients,' 'do you offer evening telehealth' — get answered one voicemail at a time. During sessions you can't pick up, so warm leads go cold before you call back.
What does it cost?
One scoping pass, one fixed number — no hourly billing. Most therapists need a trustworthy site with secure consult requests and intake — not a logged-in platform — since the EHR already owns clinical records.
- Website — from $4,500 one-time (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included.
The monthly plan totals somewhat more than paying up front — that's the honest trade for spreading the cost and having us operate everything for two years. Details in the payment plan guide and on the pricing page.
Start a project — one scoping pass, a fixed number within one business day.
Related: Custom app or platform for therapy practices · Business automation for therapy practices · Booking system for therapy practices · Nabee for therapy practices · website cost guide
Common questions
- How much does a website for a therapy practice cost?
- From $4,500 one-time at Nabee Studio (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included. One scoping pass produces a fixed number — no hourly billing.
- What should a therapy practice website include?
- Beyond presenting the business: the workflows that remove manual work — secure consultation request and insurance & availability self-service — plus the integrations therapy practices actually use.
- Who maintains the website after launch?
- We do. The Maintenance Plan ($299/mo, included in the payment plan) covers hosting, SSL, security, backups, updates, and small content changes — you never inherit a server login you didn't ask for.
- Is a template or website builder good enough instead?
- Sometimes — if the site just needs to exist and you're happy doing the manual work a template can't remove. The honest comparison is in our custom vs website builder guide.