Plain-language glossary for people building software
Clear, jargon-free definitions of the terms you meet while scoping a website, app, or brand — written so you can make confident decisions before you hire anyone. No sales talk, just plain answers.
This glossary explains 14 common product, design, and technology terms in plain English — from MVP and SaaS to accessibility — so non-technical founders can talk with a studio as equals.
Products & building
- MVP
The smallest version of a product that still solves a real problem.
- SaaS
Software delivered over the web on a subscription, not installed per machine.
- Native vs web app
Installed store apps versus apps that run in a browser — different trade-offs.
- Tech stack
The set of technologies a product is built with, front to back.
Brand & design
- Brand identity
The visual and verbal system that makes a company recognizable everywhere.
- Design system
A reusable library of components and rules that keeps a product consistent.
- UI vs UX
UI is how it looks; UX is how it feels to use. Related, not the same.
- Responsive design
One layout that adapts cleanly from phones to large desktop screens.
- Accessibility
Designing so people with disabilities can use the product too.
Planning & structure
- Discovery phase
The early phase that turns a vague idea into a clear, scoped plan.
- Wireframe
A low-detail layout that maps structure before visual design starts.
- Prototype
A clickable mockup that behaves like the product before it is built.
- Information architecture
How content and features are organized so people can find things.
- CMS
A tool that lets non-developers edit site content without touching code.
Ready to put these into practice?
If you have an idea and want a fixed price and a real date before you commit, we can help. Nabee scopes your project in a single pass — no calls required — and returns one number within a business day.