SOLUTIONS
Custom website for physical therapy clinics
A custom website for a physical therapy clinic costs from $4,500 one-time at Nabee Studio, or $499/mo for 24 months with maintenance and hosting included. Unlike a template, it's designed around how a physical therapy clinic actually operates — removing the manual touchpoints (Re-keying faxed physician referrals into the EMR) that template sites force on you.
A physical therapy website has to convert two very different readers. A post-op patient wants to know you handle their exact rehab, that the space is clean and staffed by credentialed clinicians, and that they can request an evaluation now. A referring physician's office wants to confirm your specialties and that referrals won't vanish into a fax void. A custom site speaks to both, which a generic template can't.
The single biggest opportunity is direct access — most patients don't know they can see you without a referral in most states. A site that explains this, lists conditions treated, and offers a self-referral request captures patients who would otherwise default to whoever their doctor happens to name. It's your front door for the growing share of the market that shops for their own care.
The reality for most physical therapy clinics
Referral intake is stuck on fax and phone
Physician referrals still arrive by fax, then someone re-enters the patient, verifies the referral against insurance, and schedules an eval by phone. Delays between referral and first appointment lose patients to faster clinics and frustrate referring providers.
Plan-of-care adherence drives outcomes and revenue
A course of PT might be a dozen visits over six weeks. Patients drop off once acute pain fades, hurting both their recovery and your revenue. Without automated reminders and home-exercise follow-through, attrition is high and outcomes suffer.
Direct-access patients don't know they can self-refer
In most states patients can see a PT without a referral, but few know it. A site that doesn't explain direct access, insurance, and what conditions you treat leaves those patients guessing — or defaulting to whoever their doctor names.
What does it cost?
One scoping pass, one fixed number — no hourly billing. PT clinics keep clinical documentation in an EMR; the leverage is a site that wins direct-access patients and streamlines referral intake, not a standalone platform.
- Website — from $4,500 one-time (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included.
The monthly plan totals somewhat more than paying up front — that's the honest trade for spreading the cost and having us operate everything for two years. Details in the payment plan guide and on the pricing page.
Start a project — one scoping pass, a fixed number within one business day.
Related: Custom app or platform for physical therapy clinics · Business automation for physical therapy clinics · Booking system for physical therapy clinics · Nabee for physical therapy clinics · website cost guide
Common questions
- How much does a website for a physical therapy clinic cost?
- From $4,500 one-time at Nabee Studio (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included. One scoping pass produces a fixed number — no hourly billing.
- What should a physical therapy clinic website include?
- Beyond presenting the business: the workflows that remove manual work — referral & self-referral intake and plan-of-care reminders — plus the integrations physical therapy clinics actually use.
- Who maintains the website after launch?
- We do. The Maintenance Plan ($299/mo, included in the payment plan) covers hosting, SSL, security, backups, updates, and small content changes — you never inherit a server login you didn't ask for.
- Is a template or website builder good enough instead?
- Sometimes — if the site just needs to exist and you're happy doing the manual work a template can't remove. The honest comparison is in our custom vs website builder guide.