SOLUTIONS
Custom app or platform for physical therapy clinics
Most physical therapy clinics don't need a native app first — a custom website or web platform usually covers it. When a physical therapy clinic does need real logged-in workflows, a platform starts from $16,000 one-time or $1,399/mo for 24 months at Nabee Studio; a native app from $25,000 or $2,099/mo. We'll tell you honestly which tier fits after one scoping pass.
A PT clinic doesn't need a native app, and building one first would divert budget from the things that actually grow the practice. Documentation lives in your EMR (WebPT, Prompt), and home-exercise programs already run on platforms like MedBridge with their own patient apps. Duplicating either is wasted effort.
The only real platform case is a larger group building a logged-in portal — patient progress dashboards, integrated home-exercise adherence, multi-site referral routing — and that's a web platform (from $16,000 one-time or $1,399/mo for 24 months), scoped after the website proves the demand. For a single clinic or small group, a custom website with referral and self-referral intake is the right, honest first build.
The reality for most physical therapy clinics
Referral intake is stuck on fax and phone
Physician referrals still arrive by fax, then someone re-enters the patient, verifies the referral against insurance, and schedules an eval by phone. Delays between referral and first appointment lose patients to faster clinics and frustrate referring providers.
Plan-of-care adherence drives outcomes and revenue
A course of PT might be a dozen visits over six weeks. Patients drop off once acute pain fades, hurting both their recovery and your revenue. Without automated reminders and home-exercise follow-through, attrition is high and outcomes suffer.
Direct-access patients don't know they can self-refer
In most states patients can see a PT without a referral, but few know it. A site that doesn't explain direct access, insurance, and what conditions you treat leaves those patients guessing — or defaulting to whoever their doctor names.
What does it cost?
One scoping pass, one fixed number — no hourly billing. PT clinics keep clinical documentation in an EMR; the leverage is a site that wins direct-access patients and streamlines referral intake, not a standalone platform.
- Website — from $4,500 one-time (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included.
The monthly plan totals somewhat more than paying up front — that's the honest trade for spreading the cost and having us operate everything for two years. Details in the payment plan guide and on the pricing page.
Start a project — one scoping pass, a fixed number within one business day.
Related: Custom website for physical therapy clinics · Business automation for physical therapy clinics · Booking system for physical therapy clinics · Nabee for physical therapy clinics · website cost guide
Common questions
- Does a physical therapy clinic need a mobile app?
- Usually not first. A well-built website or web platform covers most needs without app-store friction. A native app makes sense when push notifications, offline use, or device features are central — see our app vs website guide.
- What does an app or platform cost?
- A web platform is from $16,000 one-time or $1,399/mo for 24 months with updates and maintenance included; a native app from $25,000 or $2,099/mo. Fixed prices after one scoping pass.
- How long does it take to build?
- Most platform builds ship in two to three months. Tight scoping — a clear core first version — is what keeps both the timeline and the price down.
- Can we start with a website and grow into a platform?
- Yes, and it's usually the right order. A custom website built by the same team becomes the foundation — accounts, data, and workflows get added when the business is ready.