SOLUTIONS
Custom website for optometry practices
A custom website for a optometry practice costs from $4,500 one-time at Nabee Studio, or $499/mo for 24 months with maintenance and hosting included. Unlike a template, it's designed around how a optometry practice actually operates — removing the manual touchpoints (Explaining VSP/EyeMed/medical vision coverage over the phone) that template sites force on you.
An optometry website has to serve both sides of the practice: the exam schedule and the optical counter. Most sites do neither, listing hours while patients book exams online elsewhere and buy their glasses from a retailer that markets better. A custom site fixes the exam side with online booking and clear insurance information, and finally makes the optical side visible — frame brands, lens options, the try-on experience — so patients know your optical is worth the visit.
Insurance clarity alone earns its keep. Vision coverage confuses everyone, and a site that explains VSP, EyeMed, and medical-vs-vision up front stops the endless "do you take my insurance" calls and the checkout-counter surprises that make patients feel misled. It's built around how an optometry practice actually earns, in a way a template never is.
The reality for most optometry practices
Vision insurance confusion at every touchpoint
VSP, EyeMed, Davis, medical vs. vision coverage — patients don't understand what's covered, and the front desk explains it call after call. Unclear insurance info before booking leads to surprises at checkout and abandoned appointments.
Annual exam recall drives the whole business
Vision and eye health need yearly exams, and the eyewear sale usually follows. Without automated recall, patients skip years, the optical counter loses the attached sale, and manual reminder lists fall behind.
Contact lens refills are a phone loop
Contact wearers call to reorder, staff verify the prescription and expiration, then process or refer them to an online retailer that captures the sale instead. A manual refill path leaks recurring revenue to 1-800-CONTACTS.
What does it cost?
One scoping pass, one fixed number — no hourly billing. Optometry records and inventory live in dedicated systems; the win is a site that books exams, clarifies insurance, and drives eyewear and contact revenue — not a separate platform.
- Website — from $4,500 one-time (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included.
The monthly plan totals somewhat more than paying up front — that's the honest trade for spreading the cost and having us operate everything for two years. Details in the payment plan guide and on the pricing page.
Start a project — one scoping pass, a fixed number within one business day.
Related: Custom app or platform for optometry practices · Business automation for optometry practices · Booking system for optometry practices · Nabee for optometry practices · website cost guide
Common questions
- How much does a website for a optometry practice cost?
- From $4,500 one-time at Nabee Studio (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included. One scoping pass produces a fixed number — no hourly billing.
- What should a optometry practice website include?
- Beyond presenting the business: the workflows that remove manual work — exam booking with insurance capture and annual exam recall — plus the integrations optometry practices actually use.
- Who maintains the website after launch?
- We do. The Maintenance Plan ($299/mo, included in the payment plan) covers hosting, SSL, security, backups, updates, and small content changes — you never inherit a server login you didn't ask for.
- Is a template or website builder good enough instead?
- Sometimes — if the site just needs to exist and you're happy doing the manual work a template can't remove. The honest comparison is in our custom vs website builder guide.