What can a optometry practice automate?

The recurring manual work: Explaining VSP/EyeMed/medical vision coverage over the phone; Booking and rebooking annual eye exams by phone; Processing contact lens refill requests and verifying prescriptions. Each becomes software in a custom build instead of someone's weekly job.

Is automation a separate product or part of the website?

Part of the build. We design the site or platform around your actual operations, so the automation is native — not a stack of third-party tools taped together with more subscriptions.

It's included in the build tier: websites from $4,500 one-time or $499/mo for 24 months; platforms from $16,000 or $1,399/mo. The savings come from the hours of manual work removed every week.

How do you know what to automate?

One scoping pass: we map how the business runs today, find the touchpoints that eat time, and design them out. You get a fixed quote before committing to anything.

SOLUTIONS

Business automation for optometry practices

Updated August 2026 · Nabee Studio

The biggest savings for a optometry practice usually isn't the website itself — it's automating work like Explaining VSP/EyeMed/medical vision coverage over the phone so nobody does it by hand anymore. Nabee Studio builds that automation into a custom site or platform, from $4,500 one-time or $499/mo for 24 months with maintenance included.

Optometry automation defends two revenue streams. Annual-exam recall is the backbone — automated yearly reminders keyed to each patient's last exam keep patients from lapsing and preserve the eyewear sale that usually follows the exam. Contact lens reorder handled on your own site keeps recurring revenue in the practice instead of leaking to online retailers on every refill call.

The front-desk relief comes from exam booking with insurance captured up front and "glasses ready" pickup notifications, so staff aren't explaining VSP for the tenth time or calling patients to collect finished orders. We build all of it into your site and connect it to your PMS and optical POS, so the exam schedule and the optical counter finally run off one coordinated system.

What manual work does a custom build remove?

The typical optometry practice runs on manual touchpoints like these:

Explaining VSP/EyeMed/medical vision coverage over the phone
Booking and rebooking annual eye exams by phone
Processing contact lens refill requests and verifying prescriptions
Running manual annual-exam recall lists
Fielding frames and lens-option questions at the counter and by phone
Chasing patients to pick up completed glasses

Each of those is hours a week that a custom build turns into software:

Exam booking with insurance capture — annual and medical-eye exams booked online with vision-plan info captured up front, so coverage surprises and 'do you take VSP' calls disappear.
Annual exam recall — automated yearly reminders keyed to each patient's last exam, protecting both the exam revenue and the attached eyewear sale.
Contact lens reorder — an online reorder request that checks prescription validity and keeps the refill sale in your practice instead of an online retailer.
Eyewear & frames showcase — your frame brands, lens options, and optical experience presented online, plus 'glasses ready for pickup' notifications, driving the optical side.

What does it cost?

One scoping pass, one fixed number — no hourly billing. Optometry records and inventory live in dedicated systems; the win is a site that books exams, clarifies insurance, and drives eyewear and contact revenue — not a separate platform.

Website — from $4,500 one-time (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included.

The monthly plan totals somewhat more than paying up front — that's the honest trade for spreading the cost and having us operate everything for two years. Details in the payment plan guide and on the pricing page.

Start a project — one scoping pass, a fixed number within one business day.

Common questions

What can a optometry practice automate?: The recurring manual work: Explaining VSP/EyeMed/medical vision coverage over the phone; Booking and rebooking annual eye exams by phone; Processing contact lens refill requests and verifying prescriptions. Each becomes software in a custom build instead of someone's weekly job.
Is automation a separate product or part of the website?: Part of the build. We design the site or platform around your actual operations, so the automation is native — not a stack of third-party tools taped together with more subscriptions.
What does it cost?: It's included in the build tier: websites from $4,500 one-time or $499/mo for 24 months; platforms from $16,000 or $1,399/mo. The savings come from the hours of manual work removed every week.
How do you know what to automate?: One scoping pass: we map how the business runs today, find the touchpoints that eat time, and design them out. You get a fixed quote before committing to anything.