WHO WE WORK WITH
Websites, apps & automation for optometry practices
Nabee Studio builds custom websites, platforms, and automation for optometry practices — from $4,500 one-time or $499/mo for 24 months with maintenance and hosting included. One partner replaces the stack of vendors, template subscriptions, and manual work, so working with us saves money, time, or both.
An optometry practice makes money two ways — exams and eyewear/contact sales — and most websites serve neither well. The typical site lists hours and maybe a phone number, while the actual business runs on a practice management system, a frames inventory, and a front desk booking exams and fielding "do you take VSP" questions all day.
Patients now book annual exams online, order contact refills without calling, and check vision-insurance acceptance before choosing an OD. A site built around exam scheduling, insurance transparency, and the eyewear side captures both halves of the practice and takes pressure off a front desk balancing the exam schedule and the optical counter.
Where optometry practices lose time and money online
Vision insurance confusion at every touchpoint
VSP, EyeMed, Davis, medical vs. vision coverage — patients don't understand what's covered, and the front desk explains it call after call. Unclear insurance info before booking leads to surprises at checkout and abandoned appointments.
Annual exam recall drives the whole business
Vision and eye health need yearly exams, and the eyewear sale usually follows. Without automated recall, patients skip years, the optical counter loses the attached sale, and manual reminder lists fall behind.
Contact lens refills are a phone loop
Contact wearers call to reorder, staff verify the prescription and expiration, then process or refer them to an online retailer that captures the sale instead. A manual refill path leaks recurring revenue to 1-800-CONTACTS.
The eyewear side is invisible online
Frames selection, lens options, and the try-on experience are a real differentiator, but most sites say nothing about them. Patients don't know your optical is worth visiting, so they book the exam and buy glasses elsewhere.
What manual work does a custom build remove?
The typical optometry practice runs on manual touchpoints like these:
- Explaining VSP/EyeMed/medical vision coverage over the phone
- Booking and rebooking annual eye exams by phone
- Processing contact lens refill requests and verifying prescriptions
- Running manual annual-exam recall lists
- Fielding frames and lens-option questions at the counter and by phone
- Chasing patients to pick up completed glasses
Each of those is hours a week that a custom build turns into software:
- Exam booking with insurance capture — annual and medical-eye exams booked online with vision-plan info captured up front, so coverage surprises and 'do you take VSP' calls disappear.
- Annual exam recall — automated yearly reminders keyed to each patient's last exam, protecting both the exam revenue and the attached eyewear sale.
- Contact lens reorder — an online reorder request that checks prescription validity and keeps the refill sale in your practice instead of an online retailer.
- Eyewear & frames showcase — your frame brands, lens options, and optical experience presented online, plus 'glasses ready for pickup' notifications, driving the optical side.
Integrations that matter for optometry practices
Optometry PMS/EHR (RevolutionEHR, Crystal PM, Eyefinity) · Vision insurance (VSP, EyeMed) eligibility · Contact lens ordering / distributors · Frames inventory / optical POS · Reminder & recall (SMS/email) · Payment & financing — built in, not bolted on with extra subscriptions.
What does it cost?
One scoping pass, one fixed number — no hourly billing. Optometry records and inventory live in dedicated systems; the win is a site that books exams, clarifies insurance, and drives eyewear and contact revenue — not a separate platform.
- Website — from $4,500 one-time (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included.
The monthly plan totals somewhat more than paying up front — that's the honest trade for spreading the cost and having us operate everything for two years. Details in the payment plan guide and on the pricing page.
Start a project — describe your optometry practice and get a fixed quote after one scoping pass.
Related: Custom website for optometry practices · Custom app or platform for optometry practices · Business automation for optometry practices · Booking system for optometry practices · website cost guide
Common questions
- Can patients see whether we accept their vision insurance before booking?
- Yes — we build insurance information and capture into the booking flow so patients know about VSP, EyeMed, or medical coverage up front, ending the repeated phone questions and checkout surprises.
- Can contact lens wearers reorder online instead of calling?
- Yes — an online reorder request that checks prescription validity keeps refill revenue in your practice instead of leaking to online retailers. See automation for optometrists.
- Will it connect to RevolutionEHR or our optical POS?
- We scope the integration to your PMS/EHR and inventory system so exams, recall, and eyewear connect to what you already run. Tell us your setup on the inquiry page.
- How much does an optometry website cost?
- From $4,500 one-time or $499/mo for 24 months with maintenance and hosting included — a fixed number after one scoping pass. See the pricing page.