SOLUTIONS
Custom app or platform for med spas
Most med spas don't need a native app first — a custom website or web platform usually covers it. When a med spa does need real logged-in workflows, a platform starts from $16,000 one-time or $1,399/mo for 24 months at Nabee Studio; a native app from $25,000 or $2,099/mo. We'll tell you honestly which tier fits after one scoping pass.
A med spa doesn't need a native app to start, and one built too early is money that should have gone into a site that actually converts. Your appointments, records, and memberships already run in a system like Boulevard or Aesthetics Pro. Clients aren't going to download an app to book a facial they found on Instagram.
An app or logged-in platform only makes sense at scale — a multi-location group where clients manage memberships, track treatment plans, and book across locations in one account (from $16,000 one-time for a platform, $25,000 for native). Even then it grows out of a proven website, not before one. For a single or small med spa, the honest answer is: build the premium website first.
The reality for most med spas
Discovery lives on Instagram, conversion doesn't
Med spas build audiences on Instagram, but the platform is a bad place to convert — clients can't easily see pricing, packages, or availability, and you're renting an audience on rules that change. Traffic that should book instead DMs, and warm interest cools waiting on a reply.
Consultations and memberships need real selling
High-ticket treatments and recurring memberships (monthly facials, injectable plans) need explanation, before-and-afters, and financing options presented well. A booking widget can't sell a $1,500 laser package or a membership — it just books whatever the client already decided on.
Consent, contraindications, and pre-care get skipped
Injectables and lasers require medical intake, consent, and pre/post-care instructions. When these are handled at the appointment, they eat treatment time; when skipped, they create risk. Manual paperwork also slows down a schedule built on tight, high-value slots.
What does it cost?
One scoping pass, one fixed number — no hourly billing. Most med spas need a premium, conversion-focused site with deposits, memberships, and medical intake — the practice management system already holds records — though multi-location groups can grow into a platform.
- Website — from $4,500 one-time (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included.
The monthly plan totals somewhat more than paying up front — that's the honest trade for spreading the cost and having us operate everything for two years. Details in the payment plan guide and on the pricing page.
Start a project — one scoping pass, a fixed number within one business day.
Related: Custom website for med spas · Business automation for med spas · Booking system for med spas · Nabee for med spas · website cost guide
Common questions
- Does a med spa need a mobile app?
- Usually not first. A well-built website or web platform covers most needs without app-store friction. A native app makes sense when push notifications, offline use, or device features are central — see our app vs website guide.
- What does an app or platform cost?
- A web platform is from $16,000 one-time or $1,399/mo for 24 months with updates and maintenance included; a native app from $25,000 or $2,099/mo. Fixed prices after one scoping pass.
- How long does it take to build?
- Most platform builds ship in two to three months. Tight scoping — a clear core first version — is what keeps both the timeline and the price down.
- Can we start with a website and grow into a platform?
- Yes, and it's usually the right order. A custom website built by the same team becomes the foundation — accounts, data, and workflows get added when the business is ready.