Can inventory carry real boat specs, not generic vehicle fields?

Yes — listings built for boats hold engine hours, hull type, trailer, electronics, and options with rich galleries, so specs are on the page instead of on a call. See Nabee for boat dealers.

Can we surface our service and storage business online?

Yes — service, winterization, and storage get their own pages and request/booking flows, turning the site into a year-round tool. See automation for boat dealers.

Can we manage the seasonal storage waitlist online?

Yes — storage requests with capacity awareness turn the phone-and-notebook scramble into a managed, ordered list, connected to deposits.

No — inventory, service, and storage all work on the web; a logged-in platform makes sense before an app, added as service volume grows.

WHO WE WORK WITH

Websites, apps & automation for boat dealerships

Updated August 2026 · Nabee Studio

Nabee Studio builds custom websites, platforms, and automation for boat dealerships — from $4,500 one-time or $499/mo for 24 months with maintenance and hosting included. One partner replaces the stack of vendors, template subscriptions, and manual work, so working with us saves money, time, or both.

Selling boats blends big-ticket retail with a seasonal service-and-storage business, and buyers research heavily before visiting because the purchase is major and specialized. A boat dealer's website has to present detailed inventory — new and brokerage — communicate engine, hull, and trailer specifics, and handle the off-water side: winterization, storage, service, and parts.

Most boat-dealer sites do the inventory thinly and ignore the service side entirely, leaving the dealer to answer spec questions, quote service work, and manage seasonal storage waitlists by phone.

Where boat dealerships lose time and money online

Inventory doesn't carry the specs buyers need

Boat buyers evaluate engine hours, hull type, trailer, electronics, and options — detail that generic vehicle listings can't hold. Inventory built for boats, with the right spec fields and galleries, answers the questions that otherwise become phone calls.

New, used, and brokerage aren't clearly separated

Brokerage listings, dealer-owned used, and new units have different processes and buyers. Lumping them together confuses shoppers. Clear separation with the right details per category sells each properly.

Service, winterization, and storage are invisible online

The off-season service and storage business is steady revenue, but if it's not on the site, owners call to ask what you offer and to get on the list. Service pages plus request/booking flows capture it.

Seasonal storage waitlists are managed by hand

Winter storage demand spikes and space is limited, so it's managed on a phone-and-notebook waitlist that's error-prone. Online storage requests with capacity awareness turn the scramble into a managed list.

What manual work does a custom build remove?

The typical boat dealership runs on manual touchpoints like these:

Answering engine, hull, and trailer spec questions by phone
Explaining new vs. used vs. brokerage differences to every caller
Fielding service and winterization requests over the phone
Managing seasonal storage waitlists on a notebook and phone
Quoting service and repair work by hand
Collecting deposits and service payments manually

Each of those is hours a week that a custom build turns into software:

Boat-specific inventory — Listings built for boats — engine hours, hull, trailer, electronics, options — with rich galleries, so the specs buyers need are on the page instead of on a call.
New / used / brokerage separation — Clear category paths with the right details and process per type, so brokerage, dealer-used, and new units each sell correctly.
Service & winterization requests — Online request and scheduling flows for service, winterization, and repairs that surface the off-season revenue and route it to the shop.
Storage request + waitlist — Seasonal storage requests with capacity awareness that turn the phone-and-notebook waitlist scramble into a managed, ordered list.

Integrations that matter for boat dealerships

Boat inventory feed / listing syndication · Service & storage scheduling · CRM / lead routing · Online payments / deposits (Stripe) · Financing & insurance referrals · Email + SMS follow-up — built in, not bolted on with extra subscriptions.

What does it cost?

One scoping pass, one fixed number — no hourly billing. A dealer combining detailed inventory, service scheduling, and seasonal storage management is running an operational platform; a small brokerage-only shop could start with a website.

Website — from $4,500 one-time (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included.
Platform — from $16,000 one-time, or $1,399/mo for 24 months with Website Update + Maintenance included.

The monthly plan totals somewhat more than paying up front — that's the honest trade for spreading the cost and having us operate everything for two years. Details in the payment plan guide and on the pricing page.

Start a project — describe your boat dealership and get a fixed quote after one scoping pass.

Common questions

Can inventory carry real boat specs, not generic vehicle fields?: Yes — listings built for boats hold engine hours, hull type, trailer, electronics, and options with rich galleries, so specs are on the page instead of on a call. See Nabee for boat dealers.
Can we surface our service and storage business online?: Yes — service, winterization, and storage get their own pages and request/booking flows, turning the site into a year-round tool. See automation for boat dealers.
Can we manage the seasonal storage waitlist online?: Yes — storage requests with capacity awareness turn the phone-and-notebook scramble into a managed, ordered list, connected to deposits.
Do we need an app?: No — inventory, service, and storage all work on the web; a logged-in platform makes sense before an app, added as service volume grows.