How much does a website for a boat dealership cost?

From $4,500 one-time at Nabee Studio (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included. One scoping pass produces a fixed number — no hourly billing.

What should a boat dealership website include?

Beyond presenting the business: the workflows that remove manual work — boat-specific inventory and new / used / brokerage separation — plus the integrations boat dealerships actually use.

Who maintains the website after launch?

We do. The Maintenance Plan ($299/mo, included in the payment plan) covers hosting, SSL, security, backups, updates, and small content changes — you never inherit a server login you didn't ask for.

Is a template or website builder good enough instead?

Sometimes — if the site just needs to exist and you're happy doing the manual work a template can't remove. The honest comparison is in our custom vs website builder guide.

SOLUTIONS

Custom website for boat dealerships

Updated August 2026 · Nabee Studio

A custom website for a boat dealership costs from $4,500 one-time at Nabee Studio, or $499/mo for 24 months with maintenance and hosting included. Unlike a template, it's designed around how a boat dealership actually operates — removing the manual touchpoints (Answering engine, hull, and trailer spec questions by phone) that template sites force on you.

A boat dealer's website carries an unusually specialized retail job: presenting inventory with the specs buyers actually weigh — engine hours, hull type, trailer, electronics — and doing it separately for new, dealer-used, and brokerage units. Generic vehicle listings can't hold this detail, so we build inventory made for boats, with galleries and spec fields that answer the questions that otherwise clog the phones.

Just as important is surfacing the off-water business. Service, winterization, parts, and seasonal storage are steady revenue that most dealer sites hide. Putting them front and center — with request and scheduling flows — turns the website into a year-round tool, not just a warm-season showroom.

The reality for most boat dealerships

Inventory doesn't carry the specs buyers need

Boat buyers evaluate engine hours, hull type, trailer, electronics, and options — detail that generic vehicle listings can't hold. Inventory built for boats, with the right spec fields and galleries, answers the questions that otherwise become phone calls.

New, used, and brokerage aren't clearly separated

Brokerage listings, dealer-owned used, and new units have different processes and buyers. Lumping them together confuses shoppers. Clear separation with the right details per category sells each properly.

Service, winterization, and storage are invisible online

The off-season service and storage business is steady revenue, but if it's not on the site, owners call to ask what you offer and to get on the list. Service pages plus request/booking flows capture it.

What does it cost?

One scoping pass, one fixed number — no hourly billing. A dealer combining detailed inventory, service scheduling, and seasonal storage management is running an operational platform; a small brokerage-only shop could start with a website.

Website — from $4,500 one-time (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included.
Platform — from $16,000 one-time, or $1,399/mo for 24 months with Website Update + Maintenance included.

The monthly plan totals somewhat more than paying up front — that's the honest trade for spreading the cost and having us operate everything for two years. Details in the payment plan guide and on the pricing page.

Start a project — one scoping pass, a fixed number within one business day.

Common questions

How much does a website for a boat dealership cost?: From $4,500 one-time at Nabee Studio (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included. One scoping pass produces a fixed number — no hourly billing.
What should a boat dealership website include?: Beyond presenting the business: the workflows that remove manual work — boat-specific inventory and new / used / brokerage separation — plus the integrations boat dealerships actually use.
Who maintains the website after launch?: We do. The Maintenance Plan ($299/mo, included in the payment plan) covers hosting, SSL, security, backups, updates, and small content changes — you never inherit a server login you didn't ask for.
Is a template or website builder good enough instead?: Sometimes — if the site just needs to exist and you're happy doing the manual work a template can't remove. The honest comparison is in our custom vs website builder guide.