How much does a website for a personal training business cost?

From $4,500 one-time at Nabee Studio (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included. One scoping pass produces a fixed number — no hourly billing.

What should a personal training business website include?

Beyond presenting the business: the workflows that remove manual work — consult booking with lead capture and package & membership sales — plus the integrations personal trainers actually use.

Who maintains the website after launch?

We do. The Maintenance Plan ($299/mo, included in the payment plan) covers hosting, SSL, security, backups, updates, and small content changes — you never inherit a server login you didn't ask for.

Is a template or website builder good enough instead?

Sometimes — if the site just needs to exist and you're happy doing the manual work a template can't remove. The honest comparison is in our custom vs website builder guide.

SOLUTIONS

Custom website for personal trainers

Updated August 2026 · Nabee Studio

A custom website for a personal training business costs from $4,500 one-time at Nabee Studio, or $499/mo for 24 months with maintenance and hosting included. Unlike a template, it's designed around how a personal training business actually operates — removing the manual touchpoints (Answering pricing and package questions in Instagram DMs) that template sites force on you.

For a personal trainer, the website is where an audience becomes an income. You've spent real effort building a following on Instagram or TikTok, but a link-in-bio pointing at a generic booking app throws most of that attention away — there's no way for a follower to see your packages, understand your approach, or take a confident next step. A custom site turns that traffic into booked consults and paid clients.

It also makes you look like the professional you are. Real branding, actual client transformations, clear pricing, and a clean way to buy a package or start online coaching signal that you run a business, not a side hustle. That perception directly affects what you can charge and how many followers convert. The site is yours, it works while you train clients, and it doesn't take a cut of every booking.

The reality for most personal trainers

Discovery on social, no conversion path

Trainers build followings on Instagram and TikTok, but a link-in-bio to a generic booking app loses people. There's no clear way to see packages, pricing, or results, so interested followers DM (and get lost) instead of booking a paid consult.

Payments and packages are a manual patchwork

Venmo, cash, and a booking-app subscription create a mess: no clean way to sell 10-session packages, monthly programs, or online coaching. Chasing payment and tracking who has sessions left eats time and looks unprofessional.

Onboarding and intake are copy-paste

New clients need PAR-Q health screening, goals, availability, and waivers. Trainers gather these over DM and email, re-type them, and manually build the first program — the same manual onboarding for every client.

What does it cost?

One scoping pass, one fixed number — no hourly billing. Most trainers need a brand site that converts social traffic and sells packages — program delivery lives in tools like Trainerize — so a website beats a platform for the core business.

Website — from $4,500 one-time (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included.

The monthly plan totals somewhat more than paying up front — that's the honest trade for spreading the cost and having us operate everything for two years. Details in the payment plan guide and on the pricing page.

Start a project — one scoping pass, a fixed number within one business day.

Common questions

How much does a website for a personal training business cost?: From $4,500 one-time at Nabee Studio (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included. One scoping pass produces a fixed number — no hourly billing.
What should a personal training business website include?: Beyond presenting the business: the workflows that remove manual work — consult booking with lead capture and package & membership sales — plus the integrations personal trainers actually use.
Who maintains the website after launch?: We do. The Maintenance Plan ($299/mo, included in the payment plan) covers hosting, SSL, security, backups, updates, and small content changes — you never inherit a server login you didn't ask for.
Is a template or website builder good enough instead?: Sometimes — if the site just needs to exist and you're happy doing the manual work a template can't remove. The honest comparison is in our custom vs website builder guide.