How much does a website for a salon cost?

From $4,500 one-time at Nabee Studio (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included. One scoping pass produces a fixed number — no hourly billing.

What should a salon website include?

Beyond presenting the business: the workflows that remove manual work — stylist- and service-aware booking and confirmations + waitlist backfill — plus the integrations salons actually use.

Who maintains the website after launch?

We do. The Maintenance Plan ($299/mo, included in the payment plan) covers hosting, SSL, security, backups, updates, and small content changes — you never inherit a server login you didn't ask for.

Is a template or website builder good enough instead?

Sometimes — if the site just needs to exist and you're happy doing the manual work a template can't remove. The honest comparison is in our custom vs website builder guide.

SOLUTIONS

Custom website for salons

Updated August 2026 · Nabee Studio

A custom website for a salon costs from $4,500 one-time at Nabee Studio, or $499/mo for 24 months with maintenance and hosting included. Unlike a template, it's designed around how a salon actually operates — removing the manual touchpoints (Taking bookings by phone and DM during business hours) that template sites force on you.

For a salon, the website and the booking flow are the same product — clients arrive to look at your work and leave having booked a specific stylist for a specific service, or they don't come back. A portfolio that shows the actual cuts and colors your team does, paired with a booking button that respects who does what, converts far better than an Instagram bio link and a phone number that only answers during business hours.

The strategic reason to own your site rather than rent a marketplace slot is simple: the marketplace charges you per booking and advertises your competitors to your own clients. When booking lives on your site, you keep the margin, the client list, and the reviews. We build the whole thing around your stylists, your service menu, and your brand, so the experience from "saw the balayage" to "booked with Maya on Thursday" never leaves your control.

The reality for most salons

No-shows and last-minute cancellations

A missed two-hour color appointment is a two-hour hole a stylist can't fill on short notice, and it's pure lost revenue. Without deposits, confirmations, and a waitlist that backfills openings, no-shows are a tax the salon pays every week.

Booking marketplaces own the client relationship

Third-party booking apps charge per appointment and, worse, market competing salons to your clients. The salon builds the loyalty and pays the fee, while the platform sits on the client list and the reviews. Owning your own booking flow keeps both the margin and the relationship.

Matching clients to the right stylist and service

Not every stylist does every service, and services have wildly different durations and prices. A booking system that doesn't map stylists to services and correct time blocks produces schedule chaos — double-books, wrong-length slots, and a front desk fixing it all by hand.

What does it cost?

One scoping pass, one fixed number — no hourly billing. A custom website with owned booking, deposits, and reminders replaces the per-booking marketplace fees and keeps the client relationship in-house — which is what most salons and barbershops actually need.

Website — from $4,500 one-time (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included.

The monthly plan totals somewhat more than paying up front — that's the honest trade for spreading the cost and having us operate everything for two years. Details in the payment plan guide and on the pricing page.

Start a project — one scoping pass, a fixed number within one business day.

Common questions

How much does a website for a salon cost?: From $4,500 one-time at Nabee Studio (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included. One scoping pass produces a fixed number — no hourly billing.
What should a salon website include?: Beyond presenting the business: the workflows that remove manual work — stylist- and service-aware booking and confirmations + waitlist backfill — plus the integrations salons actually use.
Who maintains the website after launch?: We do. The Maintenance Plan ($299/mo, included in the payment plan) covers hosting, SSL, security, backups, updates, and small content changes — you never inherit a server login you didn't ask for.
Is a template or website builder good enough instead?: Sometimes — if the site just needs to exist and you're happy doing the manual work a template can't remove. The honest comparison is in our custom vs website builder guide.