WHO WE WORK WITH
Websites, apps & automation for salons
Nabee Studio builds custom websites, platforms, and automation for salons — from $4,500 one-time or $499/mo for 24 months with maintenance and hosting included. One partner replaces the stack of vendors, template subscriptions, and manual work, so working with us saves money, time, or both.
A salon's calendar is its cash register. Every gap between appointments is money that can't be recovered, and every no-show is a stylist paid to stand around. Yet most salons run booking through a third-party app that charges per booking or per stylist, brands the experience as its own, and sits between the salon and its own client data. The website, meanwhile, is often just an Instagram link and a phone number.
Clients want to see the work, know which stylist does the balayage they saw online, and book that specific person for a specific service at 11pm — without calling during business hours or downloading yet another app. The digital reality for a salon is that the booking experience is the brand, and outsourcing it to a marketplace that upsells your clients to the salon across the street is a slow leak most owners don't fully see.
Where salons lose time and money online
No-shows and last-minute cancellations
A missed two-hour color appointment is a two-hour hole a stylist can't fill on short notice, and it's pure lost revenue. Without deposits, confirmations, and a waitlist that backfills openings, no-shows are a tax the salon pays every week.
Booking marketplaces own the client relationship
Third-party booking apps charge per appointment and, worse, market competing salons to your clients. The salon builds the loyalty and pays the fee, while the platform sits on the client list and the reviews. Owning your own booking flow keeps both the margin and the relationship.
Matching clients to the right stylist and service
Not every stylist does every service, and services have wildly different durations and prices. A booking system that doesn't map stylists to services and correct time blocks produces schedule chaos — double-books, wrong-length slots, and a front desk fixing it all by hand.
Rebooking and retention left to chance
The best time to book a client's next cut is right after this one, but most salons rely on the client to remember. Without automated rebooking prompts and a text when they're due, regulars quietly stretch six weeks into ten, and revenue per client falls.
What manual work does a custom build remove?
The typical salon runs on manual touchpoints like these:
- Taking bookings by phone and DM during business hours
- Confirming appointments and calling to reduce no-shows
- Manually matching clients to the right stylist, service, and time block
- Filling last-minute cancellations by texting the waitlist one at a time
- Reminding clients they're due for a rebook or root touch-up
- Tracking deposits, gift cards, and package balances by hand
Each of those is hours a week that a custom build turns into software:
- Stylist- and service-aware booking — clients pick the stylist, service, and correct time block themselves, with deposits collected up front to cut no-shows.
- Confirmations + waitlist backfill — automatic reminders reduce no-shows, and when someone cancels, waitlisted clients are offered the slot automatically.
- Rebooking & due-date reminders — clients get a nudge to book their next appointment on their usual cadence, so regulars don't drift.
- Deposits, gift cards & packages — deposits, prepaid packages, and gift cards handled online and tracked against the client record instead of on paper.
Integrations that matter for salons
Online booking & calendar (or custom scheduling) · Deposits & payments (Stripe) · Two-way SMS + email reminders · Instagram / portfolio galleries · Google Business Profile & reviews · Gift card / package tracking — built in, not bolted on with extra subscriptions.
What does it cost?
One scoping pass, one fixed number — no hourly billing. A custom website with owned booking, deposits, and reminders replaces the per-booking marketplace fees and keeps the client relationship in-house — which is what most salons and barbershops actually need.
- Website — from $4,500 one-time (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included.
The monthly plan totals somewhat more than paying up front — that's the honest trade for spreading the cost and having us operate everything for two years. Details in the payment plan guide and on the pricing page.
Start a project — describe your salon and get a fixed quote after one scoping pass.
Related: Custom website for salons · Custom app or platform for salons · Business automation for salons · Booking system for salons · website cost guide
Common questions
- Can clients book a specific stylist for a specific service online?
- Yes — booking is built around your stylists and service menu, so each stylist only shows the services they offer, at the correct time block, with a deposit option to protect the slot. See the booking system for salons.
- How is this better than a booking marketplace app?
- You stop paying per-booking fees and stop the platform advertising competitors to your own clients — the booking lives on your site, and the client list, reviews, and margin stay with you. It's the main reason salons move off marketplaces.
- Will it reduce no-shows?
- Deposits, automatic confirmations and reminders, and a waitlist that backfills cancellations are all built in — no-shows are largely a deposit-and-reminder problem, and both are handled automatically. See automation for salons.
- Do we need an app?
- No — a custom website with owned booking does everything clients need from their phone, without app-store friction, at a fraction of an app's cost. We explain the trade-off on the app page.
- How much does a salon website cost?
- From $4,500 one-time (standard from $7,500) or $499/mo for 24 months with maintenance and hosting included. One scoping pass gives a fixed number — see the pricing page.