How much does a website for a dermatology clinic cost?

From $4,500 one-time at Nabee Studio (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included. One scoping pass produces a fixed number — no hourly billing.

What should a dermatology clinic website include?

Beyond presenting the business: the workflows that remove manual work — split medical & cosmetic booking and cancellation waitlist — plus the integrations dermatology clinics actually use.

Who maintains the website after launch?

We do. The Maintenance Plan ($299/mo, included in the payment plan) covers hosting, SSL, security, backups, updates, and small content changes — you never inherit a server login you didn't ask for.

Is a template or website builder good enough instead?

Sometimes — if the site just needs to exist and you're happy doing the manual work a template can't remove. The honest comparison is in our custom vs website builder guide.

SOLUTIONS

Custom website for dermatology clinics

Updated August 2026 · Nabee Studio

A custom website for a dermatology clinic costs from $4,500 one-time at Nabee Studio, or $499/mo for 24 months with maintenance and hosting included. Unlike a template, it's designed around how a dermatology clinic actually operates — removing the manual touchpoints (Sorting medical vs. cosmetic requests on every phone call) that template sites force on you.

The defining challenge of a dermatology website is that you're running two businesses through one front door. A patient worried about a changing mole and a patient shopping for lip filler need completely different journeys — different tone, different intake, different insurance handling. A custom site cleanly separates the medical and cosmetic paths so each patient immediately lands where they belong, instead of both squinting at a generic page while the front desk sorts it out by phone.

It also lets the cosmetic side compete. Physician-led aesthetic care is a genuine advantage over a standalone med spa, but only if the site presents results, credentials, and packages with the same polish. A custom build gives the cosmetic side a proper showcase while keeping the medical side clear and trustworthy — something a one-size template can't do for either.

The reality for most dermatology clinics

Medical and cosmetic patients need different everything

A skin-cancer screening patient and a filler consultation share almost nothing — different insurance handling, intake, urgency, and expectations. A single generic site and one booking flow confuse both, and the front desk sorts it out manually on every call.

Long wait times frustrate and lose patients

Dermatology is chronically booked out, so patients who can't easily see availability or get on a cancellation list call around and book elsewhere. Manual waitlist management means cancellation slots go empty while patients wait weeks.

Cosmetic side competes with med spas online

Physician-led cosmetic care is a selling point, but only if the site presents results, credentials, and packages as well as a med spa does. A medical-looking site with no cosmetic showcase cedes high-margin aesthetic patients to competitors.

What does it cost?

One scoping pass, one fixed number — no hourly billing. Dermatology records live in a specialty EHR; most clinics need a site that cleanly splits medical and cosmetic journeys and eases scheduling load, though large groups can grow into a portal platform.

Website — from $4,500 one-time (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included.

The monthly plan totals somewhat more than paying up front — that's the honest trade for spreading the cost and having us operate everything for two years. Details in the payment plan guide and on the pricing page.

Start a project — one scoping pass, a fixed number within one business day.

Common questions

How much does a website for a dermatology clinic cost?: From $4,500 one-time at Nabee Studio (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included. One scoping pass produces a fixed number — no hourly billing.
What should a dermatology clinic website include?: Beyond presenting the business: the workflows that remove manual work — split medical & cosmetic booking and cancellation waitlist — plus the integrations dermatology clinics actually use.
Who maintains the website after launch?: We do. The Maintenance Plan ($299/mo, included in the payment plan) covers hosting, SSL, security, backups, updates, and small content changes — you never inherit a server login you didn't ask for.
Is a template or website builder good enough instead?: Sometimes — if the site just needs to exist and you're happy doing the manual work a template can't remove. The honest comparison is in our custom vs website builder guide.