WHO WE WORK WITH
Websites, apps & automation for dermatology clinics
Nabee Studio builds custom websites, platforms, and automation for dermatology clinics — from $4,500 one-time or $499/mo for 24 months with maintenance and hosting included. One partner replaces the stack of vendors, template subscriptions, and manual work, so working with us saves money, time, or both.
Dermatology straddles two worlds: medical (skin cancer screenings, acne, eczema, biopsies) and cosmetic (Botox, fillers, laser, chemical peels). Each has different patients, different insurance handling, and different marketing — yet most clinics try to serve both from a template site that explains neither well, while the schedule stays booked out weeks for medical and the cosmetic side competes with med spas.
Patients research symptoms, look for skin-cancer screening availability, and compare cosmetic results before booking. A site that clearly separates medical from cosmetic, handles the different intake each needs, and reduces the phone load on a clinic already booked out is a serious operational advantage.
Where dermatology clinics lose time and money online
Medical and cosmetic patients need different everything
A skin-cancer screening patient and a filler consultation share almost nothing — different insurance handling, intake, urgency, and expectations. A single generic site and one booking flow confuse both, and the front desk sorts it out manually on every call.
Long wait times frustrate and lose patients
Dermatology is chronically booked out, so patients who can't easily see availability or get on a cancellation list call around and book elsewhere. Manual waitlist management means cancellation slots go empty while patients wait weeks.
Cosmetic side competes with med spas online
Physician-led cosmetic care is a selling point, but only if the site presents results, credentials, and packages as well as a med spa does. A medical-looking site with no cosmetic showcase cedes high-margin aesthetic patients to competitors.
Insurance vs. self-pay confusion
Medical derm runs through insurance; cosmetic is self-pay; some visits blur the line. Patients arrive unsure what's covered, the front desk explains it repeatedly, and billing surprises damage trust.
What manual work does a custom build remove?
The typical dermatology clinic runs on manual touchpoints like these:
- Sorting medical vs. cosmetic requests on every phone call
- Managing a manual cancellation waitlist to fill booked-out slots
- Collecting medical history and consent at the appointment
- Explaining insurance vs. self-pay coverage repeatedly
- Emailing cosmetic pre/post-care instructions by hand
- Running annual skin-check recall by manual list
Each of those is hours a week that a custom build turns into software:
- Split medical & cosmetic booking — separate, correctly-configured flows for medical exams and cosmetic consultations, each with the right intake, insurance handling, and slot length, so the front desk stops sorting by hand.
- Cancellation waitlist — an automated waitlist that offers freed-up slots to waiting patients, filling cancellations that otherwise sit empty in a booked-out schedule.
- Online medical intake & consent — history, medications, and consent completed before the visit — plus cosmetic contraindication screening — protecting tight appointment slots.
- Skin-check recall & pre/post-care — automated annual skin-check reminders and timed cosmetic pre/post-care instructions, replacing manual recall lists and email.
Integrations that matter for dermatology clinics
Dermatology EHR (ModMed/EMA, Nextech) · Insurance eligibility & billing · Cosmetic POS / membership (for aesthetic side) · Payment & financing (Cherry, CareCredit) · Reminder, recall & waitlist (SMS/email) · Reviews & Google Business Profile — built in, not bolted on with extra subscriptions.
What does it cost?
One scoping pass, one fixed number — no hourly billing. Dermatology records live in a specialty EHR; most clinics need a site that cleanly splits medical and cosmetic journeys and eases scheduling load, though large groups can grow into a portal platform.
- Website — from $4,500 one-time (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included.
The monthly plan totals somewhat more than paying up front — that's the honest trade for spreading the cost and having us operate everything for two years. Details in the payment plan guide and on the pricing page.
Start a project — describe your dermatology clinic and get a fixed quote after one scoping pass.
Related: Custom website for dermatology clinics · Custom app or platform for dermatology clinics · Business automation for dermatology clinics · Booking system for dermatology clinics · website cost guide
Common questions
- Can the site handle both medical dermatology and cosmetic patients?
- Yes — that's the core design. We build separate, correctly-configured journeys for medical exams and cosmetic consultations, each with the right intake, insurance handling, and slot length so patients self-sort instead of the front desk triaging every call.
- Can it fill cancellations in a booked-out schedule?
- Yes — an automated cancellation waitlist offers freed-up slots to waiting patients, recovering capacity that otherwise sits empty. See automation for dermatology clinics.
- Will it connect to ModMed or Nextech?
- We scope the integration to your dermatology EHR so booking, intake, and recall connect to your existing records. Tell us your system on the inquiry page.
- How much does a dermatology website cost?
- From $4,500 one-time (standard from $7,500) or $499/mo for 24 months with maintenance and hosting included. Large groups needing a patient portal move to platform pricing — see the pricing page.