SOLUTIONS
Custom website for dental practices
A custom website for a dental practice costs from $4,500 one-time at Nabee Studio, or $499/mo for 24 months with maintenance and hosting included. Unlike a template, it's designed around how a dental practice actually operates — removing the manual touchpoints (Calling patients one by one for six-month recall and hygiene reminders) that template sites force on you.
A dental website's real job isn't to look clinical and clean — it's to convert a nervous stranger into a booked new patient, and to make existing patients' admin invisible. The template site a PMS vendor bundled almost never does either: it can't take a booking that respects your hygienist's actual availability, it can't collect an insurance card image, and it can't tell a new patient what your fees look like before they call.
What we build for a practice is designed around the two audiences your front desk juggles all day. New patients get a page that answers the anxious questions — sedation options, what a first visit costs, whether you take their plan — and a booking flow that captures enough to verify coverage before they arrive. Existing patients get self-service: reschedule, pay a balance, complete paperwork, all without a phone call. The site becomes the front desk's quiet coworker rather than a poster in the window.
The reality for most dental practices
Recall reminders eat the front desk's morning
Six-month recall is the lifeblood of a hygiene schedule, and in most offices it's run by a staff member working a spreadsheet or a report from the PMS, calling patients one at a time. Half go to voicemail. The ones who do answer often can't commit on the spot, so they're flagged to call back — and never are. The chair sits empty and the revenue is simply gone.
Insurance verification burns hours no one bills for
Before most appointments, someone has to confirm eligibility, remaining benefits, and coverage percentages — usually on hold with a carrier or squinting at a payer portal. It's unbillable labor that decides whether the patient gets a surprise bill and whether the practice gets paid. When it's rushed or skipped, both sides lose.
No-shows and last-minute cancellations leave gaps
A single missed crown appointment can blow a $1,200 hole in the day, and the schedule is too tight to backfill on short notice. Without an automated waitlist and confirmations, cancellations become dead air instead of an opening a waiting patient would happily take.
What does it cost?
One scoping pass, one fixed number — no hourly billing. A custom website with booking, digital intake, and recall automation covers what most single- and multi-provider practices actually need — the PMS remains the clinical system of record.
- Website — from $4,500 one-time (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included.
The monthly plan totals somewhat more than paying up front — that's the honest trade for spreading the cost and having us operate everything for two years. Details in the payment plan guide and on the pricing page.
Start a project — one scoping pass, a fixed number within one business day.
Related: Custom app or platform for dental practices · Business automation for dental practices · Booking system for dental practices · Nabee for dental practices · website cost guide
Common questions
- How much does a website for a dental practice cost?
- From $4,500 one-time at Nabee Studio (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included. One scoping pass produces a fixed number — no hourly billing.
- What should a dental practice website include?
- Beyond presenting the business: the workflows that remove manual work — automated recall & reactivation and digital intake before the visit — plus the integrations dental practices actually use.
- Who maintains the website after launch?
- We do. The Maintenance Plan ($299/mo, included in the payment plan) covers hosting, SSL, security, backups, updates, and small content changes — you never inherit a server login you didn't ask for.
- Is a template or website builder good enough instead?
- Sometimes — if the site just needs to exist and you're happy doing the manual work a template can't remove. The honest comparison is in our custom vs website builder guide.