SOLUTIONS
Custom website for car dealerships
A custom website for a car dealership costs from $4,500 one-time at Nabee Studio, or $499/mo for 24 months with maintenance and hosting included. Unlike a template, it's designed around how a car dealership actually operates — removing the manual touchpoints (Paying a vendor platform monthly for a site the dealer can't fully control) that template sites force on you.
A dealership website is where the sale actually starts, because buyers arrive having already narrowed their choices online. So the site has to nail the two things a shopper does: search inventory fast, and act on a specific vehicle. That means a filterable, quick inventory experience fed by your live feed, and clear next steps on every vehicle — check availability, value a trade, get pre-qualified, book a test drive.
Just as important, a custom build gets you off the rigid vendor platform and its monthly bill, onto a site you own and can shape around how your lot actually sells. The inventory feed integrates, the leads route to your CRM, and the recurring vendor subscription goes away.
The reality for most car dealerships
Inventory search is clunky and slow
Buyers filter by make, model, price, mileage, and features — and bounce if search is painful. A fast, well-designed inventory experience fed by your live feed keeps shoppers on your lot's site instead of a third-party marketplace.
Vendor platforms lock you into high monthly fees
Many dealers pay steep monthly platform costs for a site they don't own and can't fully customize. A custom build with your inventory feed integrated removes the lock-in and the recurring vendor bill.
Trade-in and financing leads are worked by phone
Trade valuations and financing pre-qualification are high-intent moments, but forcing them through a phone call loses buyers. Online trade-in intake and financing pre-qual capture that intent while it's hot.
What does it cost?
One scoping pass, one fixed number — no hourly billing. A dealership's inventory search, lead routing, and service scheduling amount to a logged-in operational platform; a very small lot could start with a website plus an inventory feed.
- Website — from $4,500 one-time (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included.
- Platform — from $16,000 one-time, or $1,399/mo for 24 months with Website Update + Maintenance included.
The monthly plan totals somewhat more than paying up front — that's the honest trade for spreading the cost and having us operate everything for two years. Details in the payment plan guide and on the pricing page.
Start a project — one scoping pass, a fixed number within one business day.
Related: Custom app or platform for car dealerships · Business automation for car dealerships · Booking system for car dealerships · Nabee for car dealerships · website cost guide
Common questions
- How much does a website for a car dealership cost?
- From $4,500 one-time at Nabee Studio (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included. One scoping pass produces a fixed number — no hourly billing.
- What should a car dealership website include?
- Beyond presenting the business: the workflows that remove manual work — live inventory search and online trade-in intake — plus the integrations car dealerships actually use.
- Who maintains the website after launch?
- We do. The Maintenance Plan ($299/mo, included in the payment plan) covers hosting, SSL, security, backups, updates, and small content changes — you never inherit a server login you didn't ask for.
- Is a template or website builder good enough instead?
- Sometimes — if the site just needs to exist and you're happy doing the manual work a template can't remove. The honest comparison is in our custom vs website builder guide.