Color Palette
A color palette is the defined set of colors a brand uses — a primary color, supporting colors, and rules for where each goes. It keeps everything recognizable and prevents a product from looking like several different companies.
Why does a color palette matter to your business?
Consistent color is one of the fastest ways people recognize and trust a brand. A defined palette — with rules, not just swatches — also speeds up every future decision, because there is no debate about which blue to use. It must also meet contrast standards to stay accessible.
At Nabee, the palette is part of brand identity and becomes design tokens in the build, so the colors you approve are the colors that ship. Accessibility is considered when the palette is set, not bolted on later.
A concrete example
Metro X and Teeo each rely on a deliberate palette to set their mood. Applied consistently, color becomes part of the identity rather than a per-screen guess.
Related terms
Common questions
- How many colors should a palette have?
- Usually a small, disciplined set — a primary, a few supporting colors, and neutrals. Too many colors erode recognition.
- Does color affect accessibility?
- Yes. Text and background colors need sufficient contrast to be readable, which Nabee accounts for when setting the palette.
- Can I change my palette later?
- You can, and with design tokens the change flows across the product from a single update.