Brand Guidelines
Brand guidelines are the rulebook for a brand — how the logo, colors, type, imagery, and voice should be used, and what to avoid. They let anyone produce work that still looks and sounds like the same company.
Why do brand guidelines matter to your business?
Without guidelines, consistency depends on one person's memory, which never lasts. Guidelines let a designer, a developer, or you writing an email all stay on-brand. They protect the value built into your identity as more people touch it.
At Nabee, guidelines come out of a full brand identity ($5,000, fixed after scoping), and because the same team builds the product, those rules are actually applied rather than filed away and forgotten.
A concrete example
Teeo's mood is only consistent because the type, color, and motion follow clear rules. Guidelines are what let that atmosphere survive contact with new pages and new people.
Related terms
Common questions
- Are brand guidelines the same as a brand identity?
- The identity is the system itself; the guidelines are the documented rules for using it consistently.
- Do small businesses need brand guidelines?
- Even a short set of rules keeps things consistent as more people create content for you.
- What do guidelines usually cover?
- Logo use, color palette, typography, imagery, tone of voice, and examples of correct and incorrect usage.