How much does a website for a roofing company cost?

From $4,500 one-time at Nabee Studio (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included. One scoping pass produces a fixed number — no hourly billing.

What should a roofing company website include?

Beyond presenting the business: the workflows that remove manual work — free-inspection lead capture and insurance-process guidance — plus the integrations roofing companies actually use.

Who maintains the website after launch?

We do. The Maintenance Plan ($299/mo, included in the payment plan) covers hosting, SSL, security, backups, updates, and small content changes — you never inherit a server login you didn't ask for.

Is a template or website builder good enough instead?

Sometimes — if the site just needs to exist and you're happy doing the manual work a template can't remove. The honest comparison is in our custom vs website builder guide.

SOLUTIONS

Custom website for roofing companies

Updated August 2026 · Nabee Studio

A custom website for a roofing company costs from $4,500 one-time at Nabee Studio, or $499/mo for 24 months with maintenance and hosting included. Unlike a template, it's designed around how a roofing company actually operates — removing the manual touchpoints (Capturing storm leads by phone and hoping to respond before a door-knocker) that template sites force on you.

A roofing website is a high-stakes credibility document and a lead-capture machine at once. The homeowner staring at a $20,000 decision — often after a storm, often nervous about scams — needs to see licensing, insurance, warranties, real completed roofs, and genuine reviews before they'll let you on the property. And they need a one-click way to request a free inspection while the storm damage is fresh and the competition is knocking on doors.

We build roofing sites that lead with that credibility and make the inspection request unmissable, plus content that demystifies the insurance-claim process so you become the company that makes the hard part feel handled. The roofing CRM you use stays the sales-pipeline backbone; the website's job is to capture the high-value lead fast and start earning trust on a decision where trust is everything. On tickets this size, a site that converts even a few more leads pays for itself many times over.

The reality for most roofing companies

Storm-lead capture with no fast path

After a storm, homeowners search for roofers and hire quickly, sometimes swayed by whoever knocks first. A roofing company without a fast, obvious 'request a free inspection' path online loses time-sensitive, high-value leads to door-knockers and quicker responders.

Insurance-claim complexity intimidates customers

Many roof replacements involve an insurance claim, and homeowners are anxious about deductibles, adjusters, and documentation. A company that doesn't clearly explain and support the claim process online loses jobs to one that makes the scary part feel manageable.

Long sales pipeline that leaks leads

From inspection to detailed quote to insurance supplement to signed contract can span weeks, and without systematic follow-up, warm leads go cold between steps. Given the ticket size, each leaked lead is a large loss the business feels.

What does it cost?

One scoping pass, one fixed number — no hourly billing. A custom website tuned for fast storm-lead capture, insurance reassurance, and pipeline follow-up covers most roofing companies; the roofing CRM stays the sales-pipeline backbone.

Website — from $4,500 one-time (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included.

The monthly plan totals somewhat more than paying up front — that's the honest trade for spreading the cost and having us operate everything for two years. Details in the payment plan guide and on the pricing page.

Start a project — one scoping pass, a fixed number within one business day.

Common questions

How much does a website for a roofing company cost?: From $4,500 one-time at Nabee Studio (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included. One scoping pass produces a fixed number — no hourly billing.
What should a roofing company website include?: Beyond presenting the business: the workflows that remove manual work — free-inspection lead capture and insurance-process guidance — plus the integrations roofing companies actually use.
Who maintains the website after launch?: We do. The Maintenance Plan ($299/mo, included in the payment plan) covers hosting, SSL, security, backups, updates, and small content changes — you never inherit a server login you didn't ask for.
Is a template or website builder good enough instead?: Sometimes — if the site just needs to exist and you're happy doing the manual work a template can't remove. The honest comparison is in our custom vs website builder guide.