How much does a website for a gym cost?

From $4,500 one-time at Nabee Studio (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included. One scoping pass produces a fixed number — no hourly billing.

What should a gym website include?

Beyond presenting the business: the workflows that remove manual work — integrated class booking + waitlist and recurring billing with dunning — plus the integrations gyms actually use.

Who maintains the website after launch?

We do. The Maintenance Plan ($299/mo, included in the payment plan) covers hosting, SSL, security, backups, updates, and small content changes — you never inherit a server login you didn't ask for.

Is a template or website builder good enough instead?

Sometimes — if the site just needs to exist and you're happy doing the manual work a template can't remove. The honest comparison is in our custom vs website builder guide.

SOLUTIONS

Custom website for gyms

Updated August 2026 · Nabee Studio

A custom website for a gym costs from $4,500 one-time at Nabee Studio, or $499/mo for 24 months with maintenance and hosting included. Unlike a template, it's designed around how a gym actually operates — removing the manual touchpoints (Taking class bookings and managing waitlists by phone or across separate apps) that template sites force on you.

Every gym needs a public website that sells the first visit — the schedule, the vibe, the trial offer, the honest answer to "is this place for me." That marketing front is real and it matters, because the trial signup is the top of your entire funnel. But for a gym, the website and the member system shouldn't be two separate purchases from two vendors; the same trial form that converts a stranger should flow straight into the account, waiver, and billing that turns them into a member.

What we build starts at the website tier when a studio mostly needs a strong public presence with trial capture and simple class info, and grows into a member platform when logged-in booking and billing are the core of the operation. The advantage of one team building both is that there's no seam between "the site that got them in" and "the system that keeps them" — the leak between those two is exactly where gyms lose money.

The reality for most gyms

Class booking and waitlists spread across separate apps

Members book classes in one tool, pay in another, and sign waivers in a third, so the front desk becomes tech support. Waitlists that don't automatically promote the next person when a spot opens leave popular classes looking full while seats sit empty.

Membership churn nobody sees coming

The members who quietly stop showing up are the ones about to cancel, but without automated re-engagement, the first sign a gym gets is the cancellation itself. Every lost member is a recurring-revenue hole that costs far more to refill than to retain.

Trial-to-member conversion leaks

A prospect books a free trial, comes in, has a good session — and then hears nothing. Without an automated follow-up that nudges them to sign up while motivation is high, the trial that cost real staff attention converts at a fraction of what it should.

What does it cost?

One scoping pass, one fixed number — no hourly billing. Gyms run on logged-in member workflows — booking, billing, freezes, retention — so a platform with member accounts fits better than a brochure website for most established studios.

Website — from $4,500 one-time (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included.
Platform — from $16,000 one-time, or $1,399/mo for 24 months with Website Update + Maintenance included.

The monthly plan totals somewhat more than paying up front — that's the honest trade for spreading the cost and having us operate everything for two years. Details in the payment plan guide and on the pricing page.

Start a project — one scoping pass, a fixed number within one business day.

Common questions

How much does a website for a gym cost?: From $4,500 one-time at Nabee Studio (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included. One scoping pass produces a fixed number — no hourly billing.
What should a gym website include?: Beyond presenting the business: the workflows that remove manual work — integrated class booking + waitlist and recurring billing with dunning — plus the integrations gyms actually use.
Who maintains the website after launch?: We do. The Maintenance Plan ($299/mo, included in the payment plan) covers hosting, SSL, security, backups, updates, and small content changes — you never inherit a server login you didn't ask for.
Is a template or website builder good enough instead?: Sometimes — if the site just needs to exist and you're happy doing the manual work a template can't remove. The honest comparison is in our custom vs website builder guide.