Redirect
A redirect is a rule that automatically sends anyone visiting one web address to another — used when a page moves, a site is redesigned, or an old link needs to keep working. A permanent redirect also passes SEO value to the new page.
Why do redirects matter to your business?
When URLs change — after a redesign or restructure — old links, bookmarks, and search results still point at the old addresses. Without redirects, those become dead ends that lose visitors and search ranking. Proper redirects preserve the value you already built.
At Nabee, redirects are handled during any redesign or restructure so nothing breaks and SEO carries over. It is an easy step to overlook and an expensive one to skip.
A concrete example
Redesigning a site often changes page addresses. Setting redirects from the old URLs to the new ones means people clicking old links — and the ranking those pages earned — are not lost in the move.
Related terms
Common questions
- Why not just delete old pages?
- Because existing links and search results still point to them. Redirects keep those visitors and preserve SEO value.
- Do redirects affect SEO?
- Permanent redirects pass most ranking value to the new page, which is why they matter during a redesign.
- Does Nabee handle redirects in a redesign?
- Yes. Mapping old URLs to new ones is part of a redesign so nothing breaks.