Can we take same-day orders directly instead of through a wire service?

Yes — that's the point. Direct online ordering with delivery zones and same-day cutoffs keeps the margin the wire services skim. See automation for florists.

Will checkout know if we can deliver to an address today?

Yes. Delivery zones, fees, and same-day cutoffs are built into checkout, so it never promises a drop you can't make and stops the constant zip-code calls.

How do we handle wedding and event inquiries?

A structured consultation form captures palette, budget, event type, and setup needs up front, connected to your calendar and deposit payments.

No — sending flowers is an occasional purchase, so same-day ordering and event inquiries both work on the mobile web. Details on the app page.

WHO WE WORK WITH

Websites, apps & automation for flower shops

Updated August 2026 · Nabee Studio

Nabee Studio builds custom websites, platforms, and automation for flower shops — from $4,500 one-time or $499/mo for 24 months with maintenance and hosting included. One partner replaces the stack of vendors, template subscriptions, and manual work, so working with us saves money, time, or both.

Florists sell two very different things through the same door: same-day arrangements for a birthday or apology, and months-out event work for weddings and funerals. The website needs to handle both an impulse "send flowers today" purchase and a considered event consultation — and most florist sites either force everything through a clunky wire-service catalog or offer no online ordering at all.

The cost is real: the same-day buyer bounces to a national wire service that skims the margin, and the wedding inquiry becomes a long email thread about palettes, budgets, and delivery logistics.

Where flower shops lose time and money online

Same-day orders leak to wire services

A customer who wants flowers delivered today will use whoever makes it easiest — often a national wire service that takes a large cut and sends a generic arrangement. Real online ordering with same-day cutoffs and delivery zones keeps that margin (and that customer) with you.

Wedding and event work turns into endless email

Palette, budget, flower preferences, ceremony vs. reception pieces, delivery and setup — event work needs a lot of structured information. A consultation-request form captures it up front so the first conversation starts informed, not from zero.

Delivery zones and cutoffs are a constant question

"Do you deliver to my zip? Can it get there today?" is asked all day. Building delivery zones, fees, and same-day cutoffs into checkout answers it automatically and prevents promising a delivery you can't make.

Seasonal stems and substitutions cause confusion

Flowers are seasonal and availability changes weekly, so a static catalog sets wrong expectations. A designer's-choice option and clear substitution policy set expectations and free you to work with what's fresh.

What manual work does a custom build remove?

The typical flower shop runs on manual touchpoints like these:

Losing same-day orders to wire services with no direct online ordering
Answering delivery-zone and same-day-cutoff questions by phone all day
Collecting wedding and event details through long email threads
Taking phone orders and re-typing card messages and delivery details
Managing event proposals and deposits by hand
Updating seasonal availability across the catalog manually

Each of those is hours a week that a custom build turns into software:

Direct same-day ordering — Online ordering with delivery zones, fees, and same-day cutoffs built into checkout, so you keep the margin the wire services would skim.
Delivery-zone + cutoff logic — Checkout knows where and when you can deliver, so it never promises a same-day drop you can't make and stops the constant zip-code questions.
Event consultation intake — A structured form captures palette, budget, event type, and delivery/setup needs so wedding and funeral inquiries start informed.
Designer's-choice + substitution handling — A designer's-choice option and clear substitution policy set expectations and let you sell what's actually fresh each week.

Integrations that matter for flower shops

Online payments (Stripe) · Local delivery scheduling & zones · Order management / POS · Email + SMS notifications · Event / consultation calendar · Card-message capture at checkout — built in, not bolted on with extra subscriptions.

What does it cost?

One scoping pass, one fixed number — no hourly billing. A florist needs a website with real same-day ordering and event intake, not a logged-in platform — a custom store beats the wire-service catalog and keeps the margin with you.

Website — from $4,500 one-time (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included.

The monthly plan totals somewhat more than paying up front — that's the honest trade for spreading the cost and having us operate everything for two years. Details in the payment plan guide and on the pricing page.

Start a project — describe your flower shop and get a fixed quote after one scoping pass.

Common questions

Can we take same-day orders directly instead of through a wire service?: Yes — that's the point. Direct online ordering with delivery zones and same-day cutoffs keeps the margin the wire services skim. See automation for florists.
Will checkout know if we can deliver to an address today?: Yes. Delivery zones, fees, and same-day cutoffs are built into checkout, so it never promises a drop you can't make and stops the constant zip-code calls.
How do we handle wedding and event inquiries?: A structured consultation form captures palette, budget, event type, and setup needs up front, connected to your calendar and deposit payments.
Do we need an app?: No — sending flowers is an occasional purchase, so same-day ordering and event inquiries both work on the mobile web. Details on the app page.