Who we work with
Nabee for ecommerce
For small product brands, Nabee builds custom storefronts — but we'll tell you honestly when a template like Shopify is the right call. A brand-forward marketing-and-catalog site starts at $4,500 (or $499/mo × 24); a genuinely custom commerce platform starts at $16,000 (or $1,399/mo × 24). One team owns strategy, brand, and build.
Not every store needs custom software. The honest answer depends on how standard your selling model is — and we'd rather point you to the right tool than sell you a platform you don't need.
When is Shopify (or a template) actually fine?
If you sell a normal catalog with standard checkout, shipping, and payments, a template store like Shopify is genuinely a good fit — it's cheap to start and handles the plumbing. There's no shame in that, and we'll say so. Where templates fall down is the manual work they leave behind and the "hidden costs" of apps, themes, and workarounds once your needs get specific — our guide on template website hidden costs lays that out.
When does a custom storefront pay off?
Custom earns its keep when your selling model isn't standard: bundles or configurations a template fights you on, a distinctive brand experience the theme can't express, subscriptions or logic the app store only half-solves, or manual touchpoints (order handling, inventory syncing) you're currently doing by hand. A custom build removes exactly those manual steps — that's how one partner saves you time and money instead of stacking app subscriptions.
Because one team at Nabee owns strategy, brand, and build, the store looks like your brand and the checkout logic actually matches how you sell — not a theme bent into an awkward shape.
How does the payment plan fit a small brand?
A brand site can go on 24 flat monthly payments of $499, and a custom commerce platform on $1,399/mo for 24 months — no credit check, no application — with maintenance (and, on the platform plan, Website Update + Maintenance) included throughout. Honestly, the plan totals slightly more than the one-time price. During the term the project is held as a Nabee company asset; full ownership transfers after payment 24. The payment-plan guide has the details.
What does it cost and how long does it take?
| Item | Price | Timeline |
|---|---|---|
| Brand / catalog website | from $4,500 (or $499/mo × 24) | 1–3 months |
| Custom commerce platform | from $16,000 (or $1,399/mo × 24) | 2–3 months |
| Full brand identity | $5,000 | within the project |
| Maintenance plan (hosting included) | from $299/mo | ongoing |
Each number is fixed after one scoping pass, and scoping is where we'll tell you honestly whether custom is worth it for you or whether a template will do — our guide on scoping an MVP shows how we separate must-haves from someday.
Where should a brand founder read next?
- Pricing
Every fixed number, plus the payment plan.
- Template hidden costs
What "cheap" stores really cost.
- For startups
If the store is a whole new venture.
- Start a project
No call required — quote in one business day.
Common questions
- Should I just use Shopify instead of a custom build?
- Often, yes — if you sell a standard catalog with normal checkout, Shopify or a similar template is a good, cheap fit and we'll tell you so. Custom pays off when your selling model isn't standard or a template forces manual work on you.
- When is a custom storefront worth it?
- When you have bundles or configurations templates fight, a distinctive brand experience a theme can't express, subscription or checkout logic the app store only half-solves, or manual order and inventory work you're doing by hand.
- How much does an ecommerce site cost?
- A brand-and-catalog website starts at $4,500 (or $499/mo × 24); a genuinely custom commerce platform starts at $16,000 (or $1,399/mo × 24). Both are fixed after one scoping pass.
- Won't a custom store just add more subscriptions?
- The opposite is the goal — a custom build removes the manual steps and app stack a template accumulates, so one partner replaces overlapping tools and saves time and money.
- What does the payment plan involve?
- 24 flat monthly payments, no credit check, no application, with maintenance included. The plan totals slightly more than paying up front; the project is held as a Nabee company asset until full ownership transfers after payment 24.
- How do I find out which option fits me?
- Go to /inquire; no calls are required. During scoping we'll tell you honestly whether custom is worth it or a template will do, and send a fixed quote within one business day.