Can customers order a custom cake without calling?

Yes — a structured intake form captures flavors, servings, dietary needs, inscription, and pickup date, then lands on your production calendar. See scheduling for bakeries.

Can we handle holiday pre-orders online?

Yes. A pre-order flow with a deadline and timed pickup slots turns the holiday spike into a prepaid, managed list, connected to online payments.

Can we take deposits and send pickup reminders?

Yes — deposits are collected online and automatic confirmation and pickup reminders go out, which ends the paper-calendar double-book and the no-show.

Do we need an app for a bakery?

No — custom-order and pickup all work on the mobile web without an install. Our honest reasoning is on the app page.

WHO WE WORK WITH

Websites, apps & automation for bakeries

Updated August 2026 · Nabee Studio

Nabee Studio builds custom websites, platforms, and automation for bakeries — from $4,500 one-time or $499/mo for 24 months with maintenance and hosting included. One partner replaces the stack of vendors, template subscriptions, and manual work, so working with us saves money, time, or both.

A bakery runs on two clocks: the daily case that sells out by noon, and the custom-order calendar that's booked weeks out for cakes and celebrations. The website has to serve both — and most don't. They show a gallery of gorgeous cakes and then make you call to order one, which means every custom cake becomes a phone conversation about flavors, sizes, dietary needs, and pickup dates.

Meanwhile the daily side loses the pre-order crowd (holiday pies, dozen-bagel Saturday runs) because there's no way to reserve, and the owner spends the pre-dawn hours also being the order-taker.

Where bakeries lose time and money online

Every custom cake starts as a phone call

Flavors, tiers, servings, dietary restrictions, inscription, pickup date — it's a lot to collect, and doing it by phone or DM is slow and error-prone. A structured custom-order form captures it all cleanly and lands it on your production calendar.

Holiday and seasonal pre-orders overwhelm the counter

Thanksgiving pies and holiday boxes create a spike that a phone can't handle. A pre-order flow with pickup slots and a deadline turns chaos into a manageable, paid-in-advance list.

Pickup dates and deposits are tracked on paper

A wall calendar and a cash deposit is how many bakeries still run custom orders — and it breaks the moment two people want the same Saturday. Online scheduling with deposits and reminders removes the double-book and the no-show.

Allergen and dietary info is asked and re-asked

Gluten-free, nut-free, and vegan questions come up on every order. Clear allergen info and dietary options on the product pages answer most of it before a customer ever messages you.

What manual work does a custom build remove?

The typical bakery runs on manual touchpoints like these:

Taking custom cake orders by phone and DM, one detail at a time
Managing holiday and seasonal pre-orders over the counter
Tracking pickup dates and deposits on a paper wall calendar
Answering the same allergen and dietary questions repeatedly
Chasing deposits and confirming final details before pickup
Updating the daily case and seasonal menu across social and the site

Each of those is hours a week that a custom build turns into software:

Custom-order intake — A structured form that captures flavors, size/servings, dietary needs, inscription, and pickup date, then lands cleanly on your production calendar.
Pre-order with pickup slots — Holiday and seasonal pre-orders with a deadline and timed pickup windows, paid in advance, so a spike becomes a managed list instead of counter chaos.
Deposit + pickup reminders — Collects the deposit online and sends automatic confirmation and pickup reminders, ending the paper-calendar double-book and the no-show.
Allergen-aware product pages — Dietary options and allergen info built into each product so most gluten-free/vegan/nut questions are answered before anyone messages you.

Integrations that matter for bakeries

Online payments / deposits (Stripe) · Order & production calendar · Email + SMS reminders · POS / online ordering (Square) · Local pickup / delivery scheduling · Social media galleries (Instagram) — built in, not bolted on with extra subscriptions.

What does it cost?

One scoping pass, one fixed number — no hourly billing. A bakery needs a website with custom-order intake and pre-order scheduling, not a logged-in platform — the workflows are orders and pickups, which live perfectly on a well-built site.

Website — from $4,500 one-time (standard from $7,500), or $499/mo for 24 months with the Maintenance Plan and hosting included.

The monthly plan totals somewhat more than paying up front — that's the honest trade for spreading the cost and having us operate everything for two years. Details in the payment plan guide and on the pricing page.

Start a project — describe your bakery and get a fixed quote after one scoping pass.

Common questions

Can customers order a custom cake without calling?: Yes — a structured intake form captures flavors, servings, dietary needs, inscription, and pickup date, then lands on your production calendar. See scheduling for bakeries.
Can we handle holiday pre-orders online?: Yes. A pre-order flow with a deadline and timed pickup slots turns the holiday spike into a prepaid, managed list, connected to online payments.
Can we take deposits and send pickup reminders?: Yes — deposits are collected online and automatic confirmation and pickup reminders go out, which ends the paper-calendar double-book and the no-show.
Do we need an app for a bakery?: No — custom-order and pickup all work on the mobile web without an install. Our honest reasoning is on the app page.